Prime Theory Of Motivation
Questions and Answers - you can ask follow on questions here
Are there any specific research currently being conducted in support of PRIME theory?
We are doing a fair amount in the field of smoking cessation. I haven't had time to put it up on the website yet but it is important to say that the idea is not to support the theory but to test and and find out where it needs amending. That includes looking at findings from the existing literature. One area where it definitely needs updating is the inclusion of direct imitation as a source of change.  
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